You dream it… we create it
Custom jewelry manufacturing, made to your specification
VBSAA is a family-run jewelry house that designs, manufactures, and wholesales fine jewelry. We build custom fine jewelry to order, one piece or a full line, carrying every step from first sketch to final polish under one roof.
Made to order
From an idea in your hand to a finished piece in ours
Custom work is where we do our best thinking. A retailer arrives with a reference image, a client with a loose sketch, a designer with a full technical pack, and we translate it into a piece that can be worn, repeated, and stood behind. Because design, CAD, casting, stone setting, and polishing all happen in the same workshop, nothing is lost in translation between vendors. What you approve is what we make.
We produce made-to-order jewelry in 10k, 14k, and 18k gold and in 925 sterling silver, set with hand-selected diamonds and colored precious stones. The scope runs from a single bespoke commission to a full custom program: rings, earrings, necklaces, pendants, bracelets, and the findings that hold them together, each produced to specification for boutiques, retailers, and private clients.
“Custom” means made to specification, not made once and forgotten. Every commission is documented, metal, karat, stone grades, dimensions, and finish, so a piece can be re-ordered exactly as it was, whether that is next month or next season. For a boutique developing its own look, that record becomes the backbone of a repeatable made-to-order collection carried under your name.
The custom process
Sketch, CAD, then a piece you can hold
01. Design & CAD
We draw it before we cut metal
Your concept, a photo, a sketch, or a written brief, becomes a precise CAD model. You review proportions, stone layout, and weight, and we refine until the drawing matches the piece you pictured. Nothing moves to production without your sign-off.
02. Casting & setting
Cast, set, and built to last
We cast in your chosen gold karat or in sterling silver, then set each diamond and colored stone by hand with the seat, angle, and tension the design calls for. Precision setting is what keeps a custom piece secure and brilliant for years of wear.
03. Finish & delivery
Polished, checked, and yours
Every piece is finished and inspected in-house before it leaves. For a full custom line, the approved first article becomes the standard we repeat, so the tenth piece matches the first, on specification and on time.
Under one roof
No outsourced assembly, no shortcuts
A great custom idea can unravel when it passes through too many hands. We keep the whole build in one workshop, so accountability never leaves the room. If a prong needs reworking or a stone needs reseating, the person who made it is the person who fixes it.
That control is what lets us say yes to work others push away, a one-off commission with an unusual stone, a boutique's signature silhouette produced in quantity, a private client's heirloom reimagined. Whether you need one piece or a repeatable custom line, the standard does not change.
We work trade-to-trade and by private commission. To discuss a custom project, speak with Varsha at varsha@vbsaa.com or +1 (732) 822-7422.
Have something in mind? Let's make it.
Request trade access to start a custom project, or reach out to talk through your idea before you commit to a single ounce of gold.